Hello, I’m Lars Eckernkemper, Creative Technologist based in Hamburg.

I love technology

I manage digital projects

I implement digital innovations

Hey I am Lars an experienced marketing professional with a proven track record in creative strategy, project management, marketing, innovative tech and business development. My focus is on digital projects, with an increasing focus on emerging technologies (XR/AI) since 2016. I am particularly fascinated by the linking of on- and offline worlds in this context.

  • Age 37
  • Residence Hamburg, Germany
  • Phone +49 170 314 911 9
  • E-mail connect@lars-eckernkemper.de
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Speaker/Host Experience

Photopia Hamburg

Panel Host for the Photopia Main Stage discussing the topic of Augmented Reality in Arts

Human Interaction Conference

Keynote talk about the building process auf the Augmented Reality Glasses Project Northstar 

HannoVR

Guest in Panel Discussion about the future of Virtual Reality

nextReality.Contest

Host of multiple nextReality.contest Award Shows.

2024 - present
Senior Account Manager - David + Martin

• Further development and adaptation of the CUPRA/SEAT website for the local market in cooperation with HQ and the German site

• Concept, planning and execution for the implementation of vehicle launches and activations on digital channels as part of the overall strategy for digital channels (web/social/EMM)

• Implementation of new innovative functionalities within digital channels 

• Monitoring and general Implementation of regular communication and adjustments on CUPRA/SEAT digital channels 

• Optimization of internal and external process and workflows with multiple stakeholders 

2009 - present
Freelance

• Consulting services for clients in concept development concept development, project management and the implementation of innovative technologies

• Protoyping of hardware for on-site activations

• Conception, design, construction and development of the Twitch X OMR Robot Wars for Twitch where influencers competed against each other with the robots in multiple challenges. Only with the help of their community were they able to control the robots because the viewers controlled the robots with a special Twitch app.

• Successful implementation of nationwide marketing and point-of-sale activations for different brands such as Mobilcom Debitel, Siemens and Microsoft

• Design and development of multiufunctional websites and platforms with optimal user experience

Experience
2022 - 2023
Experience
Head of Business Development & Creative Strategy - FOR REAL?!

• Development of XR concepts and pitch participations that led to successful collaborations with clients such as Siemens AG

• Implementation of metaverse and XR strategies for Schwarzkopf to promote brand growth and customer loyalty

• Execution and conception of metaverse workshops

• Expansion of the agency's product portfolio

2021 - 2022
Senior Project Manager - SXCES Communications Gmbh

• Conception, planning and management of digital projects, including web development, virtual and augmented reality

• Conception and prototyping of a blockchain-based marketplace for insurance transactions, as well as development of the business plan including successful promotion of the project

• Creation and execution of a modern digital event platform with matching algorithms, social network functions and other features for a global 7-language 24/7 livestream, including playout in China as well as the conception of the multi-day live program and implementation of the on-site production

• Management of project budgets up to 2 million euros as well as the cost-efficient and timely implementation of projects

2009 - 2010
Head of Project Office - nextrality.Hamburg e.V.

• Supporting the growth of the immersive technology industry in Hamburg. Development and realization of marketing, communication and CI of the association

• Establishing and expanding international partnerships to strengthen Hamburg as a leading German city in the fields of VR, AR, metaverse and 360° technologies

• Development and execution of various events, including the nextreality.contest

• Liaising between stakeholders, including the City of Hamburg, senators and other networks, promoting collaboration and securing additional funding

2016 - 2017
Creative Director - WALKING BRANDS Gmbh

• Development of strategic creative concepts for well-known clients, including Deutsche Bahn, British American Tobacco Tobacco, Borco and Bahlsen

• Consulting in the areas of graphic design, branding and video production of a consistent brand message paired with the visual identity

• Promotion from AD to Creative Director

• Conception and realization of the launch campaign for the Vype Pebble product from British American Tobacco

Languages Skills

  • German
    90%
  • English
    70%

Skillset

  • Business development
    90%
  • Creative strategy
    90%
  • Project Management
    90%
  • Storytelling
    90%
  • Conception of Digitalprojects, Web & XR
    90%
  • Analytical thinking
    90%
  • Ability to work independently & in a team
    90%
  • Budget management
    90%
  • Communication skills
    90%
  • Strong problem solving skills
    90%
  • Brand building
    90%
  • Leadership Skills
    90%

Software

  • Excel
    65%
  • Word
    80%
  • Powerpoint
    70%
  • Keynote
    70%
  • Wordpress
    80%
  • Adobe Photoshop
    40%
  • Adobe Premiere
    65%
  • Adobe After Effects
    40%
  • Arduino IDE
    40%
  • Midjourney
    50%
  • Stable Diffusion
    50%
  • Chat GPT
    50%
  • Kling AI
    35%
  • HTML5/CSS
    30%
  • CMS Systeme
    60%
  • Gira
    60%
  • Assana
    60%
  • Figma
    30%

Some Clients

Client 1
Client 2
Client 3
Client 4
Client 5
Client 6
Client 7
Client 8

Contacts info

Phone

+ 49 170 314 9119

Email
Address

Hamburg, Germany

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